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The
Icograda Design Week was held at Mumbai, India in Feb 2007, and was hosted
by the Industrial Design
Centre (IDC), which is a post-graduate design school at the Indian
Institute of Technology (IIT) Bombay, Mumbai
Attendees:
135 students and 18 facilitators from 15 countries participated in the Workshop.
1250 students + Faculty members + professionals attended the International
Design Conference. 60 educators attended the Graphic Design Education Meet.
Approximately 5000 people have visited the exhibitions.
The Icograda Design Week in India, with 'Design Local – Stops at all
Stations' as a thematic vehicle, recognizes the need for an ecosystem, and
has attempted to build something for everyone from each of these stake holdings
(events):
(1) Commendation Ceremony
(2) Inauguration of 'InDeAs' (India Design Association)
(3) International Design Conference
(4) International Design Workshop for Students
(5) National Graphic Design Education Meet
(6) Meet the Grandmasters
(7) Exhibition of Graphic Design Institutes
(8) Graphic Installations in Public Spaces
(9) Exhibition on ‘Photo Essay on Being Blind on Local Trains’
and ‘Wish in the palm of your hands by children’ Event
Details:
(1) Commendation
Ceremony
The commendation ceremony was held on 9th of February 2007 during the
closing function to honor grandmasters from India who have done a lifetime
of contribution in the field of Graphic-Communication Design. The function
was quite emotional with cheers and applause from a crowd of 1200 standing
and clapping in ovation to honor the recipients. Grandmasters Prof Nadkarni
from India and Mervyn Kurlansky from Denmark presented the ‘Medal
of Honour’ to the following grandmasters
1. Prof R K Joshi (erstwhile faculty at IDC, IIT Bombay- Calligraphy,
Typography, Concrete Poetry, Identity Systems, etc)
2. Prof Vikas Satwalekar (erstwhile faculty at NID, Ahmedabad –
Publication Design, Exhibition Design, Identity Systems, etc)
3. Prof Dashrath Patel (erstwhile faculty at NID, Ahmedabad – Product
Design, Exhibition Design, Ceramics, etc.)
4. Prof Mahendra Patel (erstwhile faculty at NID, Ahmedabad – Typography,
Map Design, Publication Design, etc.)
5. Sri Sudarshan Dheer (CEO, Graphic Communication Concepts, Mumbai –
Corporate Identity, Signage Design, Packaging Design, Publication Design,
etc.)
Further details
at http://www.designlocal.net/speakers.html
(2) Inauguration of 'InDeAs' (India Design Association)
The closing ceremony also saw the inauguration of 'InDeAs' (India Design
Association) by Grandmaster Mervyn Kyurlansky revealing and releasing
the identity for InDeAs. The identity has been designed by grandmaster
of design Sudarshan Dheer from India.
InDeAs is
a pan-India networking, showcasing and events platform for India's design
community (drawn from across the spectrum) addressing the interests of
the design community in India. The Association will promote and create
awareness about the design profession in the country.
InDeAs has
presently a membership of 318 with commitments for 8 corporate membership.
InDeAs will open chapters in all the major places and regions in India.
More about InDeAs in the coming months.
Further details
at http://www.designlocal.net/association.html
(3) International Design Conference
The International Design Conference held on the 8th and 9th of February
with over 1250 participants at the convocation hall of IIT Bombay forefronted
the best practices of design from around the world, additionally underscored
by vision statements by grandmasters to highlight historically defining
moments of design that have shaken up business.
There were 5 vision talks spread across two days by the following grandmasters:
- Massimo Vignelli,
- Prof R K Joshi,
- Lella Vignelli,
- April Greiman and
- Mervyn Kurlansky.
Design from
around the world had talks by experts around the following four themes
- Culture and Identity Systems,
- Design Process and Strategy for Business
- Information and Visualisation and
- Explorations and Imageries
Speakers
spanned from across the globe representing best practices from North and
South and East and West – Brazil, USA, Canada, Denmark, S Africa,
UK, Itlay, Qatar, Israel, India, S Korea and Australia.
- Massimo
& Lella Vignelli (USA, Itlay)
- April Greiman (USA)
- Mahendra Patel (India)
- Sudarshan Dheer (India)
- R K Joshi (India)
- Jacques Lange (South Africa)
- Mervyn Kurlansky (Denmark)
- Russell Kennedy (Australia)
- Halim Choueiry (Quatar)
- Don Ryun Chang (South Korea)
- Ruth Klotzel (Brazil)
- Lise Vejse Klint (Denmark)
- Omar Vulpinari (Italy)
- Brenda Sanderson (Canada)
- Iko & NoniAvital (Israel)
- Vikas Satwalekar (India)
- Ajit Balakrishna (India)
- Bela Sanghvi (India)
(4) International Student Design Workshop
The workshop for the aspiring student attempting to learn about design
from various angles possible – its history, the country's ethnography
(its people), its management-related issues, its politics and policies,
its technology capabilities, its art, architecture and other creative
areas, and such – all of which have knowledge implications for design.
The theme
‘Design Local’ was interpreted in many ways as applied to
different situations and problems concerning the suburban trains in Mumbai.
135 students and 18 facilitators from 15 countries participated in the
Workshop. The workshop had 9 tracks and was held on Monday 5th, Tuesday
6th and Wednesday 7th of February 2007, at IDC, IIT Bombay.
Workshop
Track: Facilitator/Country
1. Corporate Identity Design Facilitators: Massimo and Lella Vignelli
and Sudarshan Dheer (USA/Italy, India)
Co-facilitator: Kaladhar Bapu (India)
2. Retail Design (Visual Merchandising) Facilitator: Omar Vulpinari (Italy)
Co-facilitator: Pudi Ravi Krishnan (India)
3. Brand Identity Design Facilitator: Dan Ryun Chung (South Korea)
Co-facilitator: K J Peter
4. Packaging Design Facilitator: Iko Avital (Israel)
Co-facilitator: Atul Manohar (India)
5. Games and Toy Design Facilitator: Noni Avital (Israel)
Co-facilitator: Uttaran (India)
6. Typography and Calligraphy Facilitator: Halim Choeiry (Lebanon- Qatar)
Co-facilitator: Girish Dalvi (India)
7. Environmental Graphics Facilitator: April Greiman (USA)
Co-facilitator: Sheetal Alreja ( India)
8. Vehicle Graphics Facilitators: Lise Vejse Klint (Denmark) and Russel
Kennedy ( Australia)
Co-facilitator: Shahid Shaikh
9. Story Telling and Book Design Facilitator: Ruth Kroetzel and Nina Sabnani
(Brasil, India)
Co-facilitator: Sherline Pimenta
(5) National Graphic Design Education Meet
The National Graphic Design Education Meet was held for the educator who
needs to be drawn from a myriad knowledge base to help build a credible
design education platform, and help him/her reinvigorate the design curriculum
to include more schools into this universe.
Over 60 educators from different schools from India met for two days to
come out with this recommendation. The meet scheduled as part of the 'Icograda
Design Week in India' helped formulate guidelines for Graphic Design Education
in the present and future context (open economy, networked society and
sustainable practices).
A set of
recommendations with regard to the following issues were formulated:
1.0 curriculum,
2.0 facilities and Infrastructure
3.0 faculty needs and
4.0 network Issues in the context of graphic design education.
5.0 introduction of design in school curriculum
6.0 open system of learning design for all
(6) Meet the Grandmasters was held to create an atmosphere of conviviality
in which the young (practitioners and students) especially, conversed
with eponymous names from the design world without feeling intimidated.
This interactive question and answer session between the grandmasters
and the students was moderated by Dr. Ajanta Sen.
(7) an Exhibition of Visual Design Works by Students from visual design
schools from around the country. Exhibitions were put up at the J.J Institute
of Applied Arts.
(8) Invited Installations in Public Spaces with personalized visual interpretations
of the construct of 'Design Local' by designers and visual artists from
around the country. These installations were displayed at different lacations
in the city and around the campus of IIT Bombay.
(9) an Exhibition
on ‘Photo Essay on being Blind on Local Trains’ and ‘Wish
in the palm of your hands by children’ at IDC, IIT Bombay
The Icograda
Design Week in India, in partnership with the Icograda and its Board members
offered us the exact catalyst opportunity needed to start building an
ecosystem of design for India, and one which predicates itself on including
one and all.
We expect, that in the years to come, we are able to collectively create
a credible design lobby – worth its weight in both quality and numbers.
We look forward
to seeing you at IIT Bombay for our next event scheduled sometime towards
the end of this year.
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